Past

2023

In 2023, while working as an account manager, Joe Bourne spent his breaks sketching logos, building a website, and dreaming of something greater. The foundations of Björnstrxng were being laid.

He used every spare minute to plan and prepare - determined to build a brand that would make an impact. He rented a small space in Fisherwick, and launched his first sessions for loved ones.

What started as a one-year plan to go full time became reality in just two months. The results were immediate, word of mouth travelled far, the demand was real, and Björnstrxng was alive.

Present

2025

Now a thriving limited company, Björnstrxng has grown into one of the most exciting fitness communities in the Midlands. Countless clients have chased goals and found purpose through the process.

Recömp sessions deliver unmatched intensity, while Feats give Members a chance to compete and test themselves each week. Charity and social events bring the thriving community together.

What started as a solo venture by an account manager at a construction company has become a united movement. A place where people encourage, push, grow, and belong. A fitness family.

Future

2026 -

The future of Björnstrxng is brighter than ever. With a growing team and the launch of online coaching through Linx, the community continues to expand beyond the walls of the studio.

As new ventures like Kinex and more Björnlympics charity events take shape, Björnstrxng continues to evolve into more than a gym - it's a movement. A place where dedication meets camaraderie.

With the community stronger than ever and our vision clearer than it's ever been, Björnstrxng moves forward - driven by passion, powered by people, and built to go from strength to strength.

Joe Bourne

Founder & Personal Trainer

Joe is the Founder and driving force behind Björnstrxng, known for turning potential into performance, both in-person and online. With hundreds of clients coached and a community built from nothing, he leads with commitment.

As a Level 3 Personal Trainer with over eight years of experience, Joe blends technical expertise with passion and precision with personality. His coaching approach ensures every Member is guided with structure and purpose.

Recognised for his charisma, personability, and connection with clients, Joe's Recömp and Kinex sessions are focussed, challenging, and transformative - pushing you to and past your limits while keeping the process empowering.

Vinita Parmar

Personal Trainer

Vinita joined Björnstrxng as a client in 2023 and, driven by a growing passion for training, became a Level 3 Personal Trainer in 2025. Her journey from Member to self-employed coach embodies the Björnstrxng spirit of growth and courage.

A qualified Clinical Pharmacist and Independent Prescriber, she brings extensive experience working with diverse backgrounds. Her ability to combine technical knowledge with care adds a uniquely supportive dimension to her coaching.

Having lived the benefits of consistent training, Vinita is dedicated to helping individuals move more, feel stronger, and build habits for life. With Coach Joe, her coaching through Linx delivers unmatched support wherever you are.

Location

Fisherwick, Lichfield

Set in the countryside of Fisherwick, our private gym offers a space to focus entirely on your goals. Designed to remove distractions, it's a place where hard work and peace of mind coexist seamlessly.

Located just a five-minute drive from Lichfield, the studio is both easily accessible and secluded. It strikes a balance between convenience and escape - a gem for those serious about training.

Surrounded by rolling fields, a canal, and open air, it provides the ideal backdrop for sessions that move beyond the wall of the gym when weather permits, with every detail supporting progress.

Equipment

Strength & Conditioning

At the core of the Björnstrxng studio sits a commercial monster rack with twin cables, a Smith machine, landmine attachment, and a vertical leg press - the perfect setup for serious strength work.

With dumbbells from 2.5 to 30 kilos, a Unica machine for targeted isolation, and a full squat rack loaded with bumper plates up to 300 kilos, every session is designed to challenge and progress you.

Conditioning comes from a treadmill, rower, exercise bike, and Wattbike, plus functional tools like boxing pads, medicine balls, and mobility gear - creating a complete environment for elite training.

Facilities

Parking & Changing

With free and secure on-site parking, clients can arrive at the studio stress-free and ready to train, surrounded by the quiet countryside setting that sets the tone for focus and performance.

A dedicated warm-up and functional area allows Members to prepare mentally and physically before their sessions - activating muscles and getting fully in the zone for the hard work ahead.

With a changing area, sink, and toilet, every detail of the studio has been considered to make your experience seamless, and it has everything you need to perform at your very best.