PAST

In 2023, while working as an account manager, Joe Bourne spent his breaks sketching logos, building a website, and dreaming of something greater. The foundations of Björnstrxng were being laid.

He used every spare minute to plan and prepare - determined to build a brand that would make an impact. He rented a small space in Fisherwick, and launched his first sessions for loved ones.

What started as a one-year plan to go full time became reality in just two months. The results were immediate, word of mouth travelled far, the demand was real, and Björnstrxng was alive.

PRESENT

Now a thriving limited company, Björnstrxng has grown into one of the most exciting fitness communities in the Midlands. Countless clients have chased goals and found purpose through the process.

Recömp sessions deliver unmatched intensity, while Feats give Members a chance to compete and test themselves each week. Charity and social events bring the thriving community together.

What started as a solo venture by an account manager at a construction company has become a united movement. A place where people encourage, push, grow, and belong. A fitness family.

FUTURE

The future is brighter than ever. With a growing community and the launch of Online Training through Linx, Björnstrxng continues to expand beyond the walls of the Lichfield-based studio.

As ventures like Björnstride and the Björnlympics continue to keep the community tied closely together, Björnstrxng continues to evolve into a movement where dedication meets camaraderie.

With the community stronger than ever and the vision clearer than it's ever been, Björnstrxng moves forward - driven by passion, powered by people, and built to go from strength to strength.

BACKGROUND

Coach Joe is a Level 3 Personal Trainer with over eight years of coaching experience, working across in-person and online training. He has mentored hundreds of clients with a wide range of goals.

His experience is rooted in real coaching. Every system, session structure, and training method has been shaped through years on the studio floor, learning what actually works for real people.

Joe's background is defined by standards and results, but also by relationships. His coaching is built around trust and long-term development that puts people and progress at the centre.

PHILOSOPHY

Joe's philosophy is built on results. Training should never be stale or predictable - it should be competitive and challenging, always anchored in the fundamentals that drive long-term progress.

Sessions are intentionally varied to keep adaptation high, but always anchored in the fundamentals that drive long-term progress. Consistency and longevity sit at the core of everything.

Joe rejects rigid templates and generic programmes. His approach blends competitive energy, purposeful variety, and structure to keep training fresh while moving toward long-term goals.

APPROACH

Training with Joe is energetic, demanding, and deeply personal. Sessions are intense and rewarding, built on the belief that short-term discomfort creates long-term passion and growth.

Every session has a purpose. Nothing is filler, accidental, or exists without intent. Programmes are individual, but always aligned with Joe's core training principles of meaningful challenge.

Members leave sessions tested, stronger, and fulfilled. The aim is to build confidence, pride, resilience, and a sense of belonging within a community that pushes, supports, and grows together.

LOCATION

Set in the countryside of Fisherwick, our private gym offers a space to focus entirely on your goals. Designed to remove distractions, it's a place where hard work and peace of mind coexist seamlessly.

Located just a five-minute drive from Lichfield, the studio is both easily accessible and secluded. It strikes a balance between convenience and escape - a gem for those serious about training.

Surrounded by rolling fields, a canal, and open air, it provides the ideal backdrop for sessions that move beyond the wall of the gym when weather permits, with every detail supporting progress.

EQUIPMENT

At the core of the Björnstrxng studio sits a commercial monster rack with twin cables, a Smith machine, landmine attachment, and a vertical leg press - the perfect setup for serious strength work.

With dumbbells from 2.5 to 30 kilos, a Unica machine for targeted isolation, and a full squat rack loaded with bumper plates up to 300 kilos, every session is designed to challenge and progress you.

Conditioning comes from a treadmill, rower, exercise bike, and Wattbike, plus functional tools like boxing pads, medicine balls, and mobility gear - creating a complete environment for elite training.

FACILITIES

With free and secure on-site parking, clients can arrive at the studio stress-free and ready to train, surrounded by the quiet countryside setting that sets the tone for focus and performance.

A dedicated warm-up and functional area allows Members to prepare mentally and physically before their sessions - activating muscles and getting fully in the zone for the hard work ahead.

With a changing area, sink, and toilet, every detail of the studio has been considered to make your experience seamless, and it has everything you need to perform at your very best.