Introduction

Bjornstrxng Ltd. is committed to protecting your privacy and ensuring your personal information is handled in accordance with the UK General Data Protection Regulation (GDPR). This Privacy Policy explains what data we collect, why we collect it, how we use it, and the safeguards we have in place to keep your information secure. By using our services, you are trusting us with sensitive information. This policy outlines the measures we use to ensure your personal data remains safe and respected at all times.

Information We Collect

We collect personal data such as your name, contact details, payment information, health disclosures, training preferences, optional progress photos, and progress notes so that we can deliver your training safely and effectively. This data allows us to provide an effective coaching experience and ensures we meet legal, administrative, and safeguarding responsibilities. Additional training data, progress notes, and communication logs may also be collected to help monitor improvement and support your long-term development.

How We Use Your Information

Your personal data is used to design your in-person or online programme, schedule sessions, communicate essential updates, and support your training goals with accuracy and efficiency. It enables us to personalise your fitness journey, track your performance, and make informed adjustments where needed along the way. This personal information is only used for coaching and operational purposes and is never applied to unwanted marketing or unrelated activities without clear permission from the trainee.

How Your Data Is Stored

All personal data is stored securely using encrypted systems, password-protected accounts, and professional coaching platforms that meet strict data protection standards. Access is limited to authorised staff who require the information to carry out their duties responsibly. We also implement regular security checks, controlled access procedures, and safe data-transfer methods to keep your information protected. These measures ensure your privacy remains intact and handled with the highest level of care.

Sharing Your Data

We do not sell or share your data with anyone outside of what is necessary to deliver your service. When required, we may work with trusted third-party providers for app services, payment processing, or data management platforms, but only under strict confidentiality and GDPR-compliant agreements. We may also disclose information where legally necessary or where required to protect the safety and wellbeing or our Members or staff. Beyond these circumstances, your data remains entirely within our system.

Your Rights

You have full rights over your data, including the ability to request access, make changes, update your details, restrict processing, transfer data to another service, or request complete deletion where applicable. We are committed to assisting every request and ensuring you feel empowered to manage your information. If you would like to exercise any of your rights, simply contact us and we will action your request promptly, ensuring you remain in complete control and how your personal information is used.

Data Retention

We only retain your data for as long as it is necessary to deliver in-person or online coaching services, fulfil administrative requirements, or meet legal obligations. Once your information no longer needs to be stored, it is securely deleted or anonymised following verified data-removal processes. If you choose to end your service, we retain only what is legally required and remove everything else upon request. This ensures your information is kept only for the duration that genuinely serves your interests.

Cookies & Tracking
Our website may use cookies to personalise your browsing experience, support technical performance, and help us understand how visitors interact with the site so we can continue improving its layout, content, and functionality. Cookies do not grant Bjornstrxng Ltd. access to your computer or personal files beyond what you intentionally share with us. You may disable non-essential cookies at any time through your browser settings, though doing so may limit some aspects of site performance.

Updates to This Policy

We may update this Privacy Policy to reflect changes in regulations, improvements to our services, or updates to the systems we use to protect your data. Any revisions will be posted clearly on this page, and significant updates will be communicated directly so you remain fully informed. By continuing to use our services after any update, you acknowledge and accept the revised policy. These updates ensure that our approach to privacy remains current, transparent, and fully aligned with best practises.